Hawaii is well-known for many things, beautiful beaches, world-class sunsets and crystal blue water. One thing that may not be is not so popularized is Hawaii’s love for the Toyota – specifically the Tacoma. More and more people are joining the conversation about why the Tacoma has been chosen as the overall best seller in Hawaii for 16 consecutive years. That’s right, this is no fluke people, this is the real deal!
On his recent visit to Hawaii, Jo Koy emphasized this fact while in Maui, dubbing the island the “world’s largest Toyota Tacoma dealership.” He jokes “we got small ones! We got street customs! We got ugly ones!” Well it turns out, there was more to his Tacoma skit than a fun-loving joke. According to a new study by EducatedDriver.org, Toyota is by far the most popular car brand in Hawaii.
That’s right! As long as Hawaii is concerned, T-O-Y-O-T-A spells automotive gold in the islands. The Tacoma has been the #1 car in Hawaii for the last 16 years, going back as far as 2003. Further, Hawaii is the onlystate to dub the Tacoma king-pin on automotive stage. According to Popular Mechanics, the Toyota Tacoma sells about eight times faster in Hawaii than it does across the entire United States. So what’s the hype with the Tacoma?
Maybe it has something to do with the fact that Hawaii has the highest percentage of Asian Americans of any state in the US with 39% of the population being of Asian descent. It has been shown that non-white ethnic groups are more likely to purchase non-American brands at a higher rate. Additionally, Hawaii’s location in the Pacific ocean has shown that purchasing patterns converge towards Toyota and Asian brands in general as buyers relate more closely to this part of the world culturally. All factors considered, this leads to the perfect target market for Toyota.
In a recent study done amongst Hawaii residents, some of the common feedback from locals included comments like “the Tacoma is a well built truck with a strong 4×4 pedigree and lots of custom parts” and “Tacoma’s have all the functions of a pickup truck and great fuel economy.” Another user added, “the truck is sturdy and yet small enough to fit in the small parking spots Hawaii is known for.” Anyone who knows the high cost of living in Hawaii, soaring gas prices and markedly smaller parking stalls available, it’s no surprise the Tacoma has come out on top.
What do you think? Why is the Tacoma so popular in Hawaii? At KW Auto Body, we see a range of cars come through our shop and we have become experts in both the popular brands and lesser-known car brands throughout the islands. Send us an online estimates request or give us a call if your car needs some work. Whether you have a souped up custom car or one of the uglier models, we can help!
Get More Tips From K.W. Auto Body
We love to help our customers to simplify their lives. Check out more tips, tricks & hacks from our experts to help you to stay safe and drive with aloha.
3 Tips For Cooling Down Your Car
One of the very best things about living in paradise is the constant beautiful weather. The sun is shining on most days of the week and we wouldn’t have it any other way. However, with that sweet Hawaiian sun comes the soaring temps. We are firm believers in sun protection – yes, your skin and eyes should always be your first priorities when covering up – but your vehicle should come in a close second. This month on the blog we’re letting you in on our proven tips to keeping your car cool and protected.
Reminders For The Road
While vehicles are constantly changing, our concern for safety on the road remains the same. Here at KW Auto Body, we’re constantly reminded of the distractions that make their way into vehicles – you name it, we’ve heard it. Below are three reminders for the road that every driver needs to hear.
3 Quirky Automobile Add-Ons
Did you know that 17% of car owners decorate their ride with some sort of sticker decal? How about that 25% name their car? Here at KW Auto Body we’ve come across our fair share of personalized automobiles. This month on the blog we’re lightening up the top of conversation with 3 quirky auto add-ons.
Checking and Changing From Home
When it comes to upkeeping and restoring your vehicle, it’s easy to drop your car off at the local repair man without thinking twice. What a lot of people don’t realize is that there are many small repairs and maintenance tasks that can be completed with a few tools, and the will to learn in the comfort of your own garage. While you aren’t expected to know how to fix your entire car, it’s helpful to know a few tricks and tips to keep you driving – and more importantly, driving safely. Below is a list of parts you can check and change from home.
The 411 On Driving Below The Speed Limit
Most people know that driving over the speed limit heightens your chance of causing or being in an accident. Speeding also leaves the roads less safe, which therefore puts your life as well as the life of others at risk. But what many drivers don’t know or don’t think about as often is that driving well below the speed limit is also unsafe. This month on the blog we’re hoping to help you define the guidelines for driving under the speed limit – how slow is too slow, and how do I know?
Choosing A Mechanic
I think we can all agree that there are few things in our daily lives that are as frustrating as car repairs. Most repairs sneak up on us, and it’s important that we know whom to go to for help. While we focus on auto body work here at KW, we understand that finding a qualified, reasonable and trustworthy mechanic is crucial. This month on the blog we’re asking ourselves a few important questions before choosing a car mechanic.
Featured Services
We’ve got you covered! Our dedication to fast and friendly service means getting you back on the road as quickly, conveniently & safely as possible. No matter what repairs your car needs, K.W. Auto Body has got you covered.
Computerized Estimates
We offer C.C.C.ONE estimating system along with digital imaging.
Paint & Refinishing
We use Standox and a computerized paint matching system.
Auto Body & Collision Repair
We use Pro Spot Aluminum weld station for specialized repairs.
Unibody & Frame Repair
We are trained to use the car-o-liner computerized measuring system.
Jumpstart Your Repairs
You were in an accident. We're here to help. We are a full service auto body shop and are committed to serving you. Let's get you in the shop and back on the road seamlessly and quickly. Give us a call today!
Visit Us At One of Our Locations
OR
Airport
Address
2885 Ualena Street
Honolulu, HI 96819
Phone
(808)839-9887
Ala Moana
Address
1164 Kona Street
Honolulu, HI 96814
Phone
(808)591-8696
Product
Features
Integrations
Solutions
Resources
Partners
Blog
Help Center
Connect
